I ❤️ Zuri

zuri_SOKO_production
Zuri is working to create sustainable livelihoods with a focus on women’s empowerment.

Next up is a maker a could not be more tickled about: meet Zuri, a company striving to embody good in everything they do.  Zuri offers a streamlined product lineup that includes dresses, shirts, bags and baskets that come in tons of amazing prints and colorways, all inspired by kitenge and ankara, the traditional wax print fabrics of east and west Africa.

“The history of African textiles is a global story, both ancient and modern, and a powerful symbol of the changing tides of culture, politics, and trade. While we are continuously inspired by the beauty of these textiles, we’re also motivated by the history that they represent and the opportunity they offer to create social and economic change.”

shopzuri.com

Founders Sandra and Ashleigh spent a combined 8 years in Nairobi, and saw firsthand how both corruption and aid can distort markets.  It is their hope “that by paying fair wages, sourcing locally, and making a product that our customers truly love, we will be helping to support a long-term, sustainable economy in Kenya.”  Zuri’s production partners SOKO and Tushone in Kenya are focused on ethical and sustainable practices, and also on building and supporting communities.  Their clothing is wax-print cotton, and their totes are crafted with all-natural fiber Kenyan sisal.

Not only do they do well by their production and suppliers, but they offer a more inclusive size range than many brands out there.  Many of their items are available from size XS through to 2XL, with styles that are made to flatter most body types.  Sustainable, ethically produced, community-oriented, AND size-inclusive?  I am sold.

I purchased the Nuclear print dress and loved it so much that I purchased the Trivial Pursuit version a few weeks later.  I don’t think I have ever gotten as many compliments on a single item of clothing.  And as a delightful extra touch, each was shipped in a surprise printed tote bag.

Their name is inspired by the Swahili word mzuri, which means good.  And their tagline?  “Look good. Feel good. Do good.”  I feel great in my dresses, and I feel even better knowing what a difference you are making in so many people’s lives.  Bravo, Zuri!

Via shopzuri.com

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